From Table to Farm: The Modern Consumer’s Reverse-Commute Across the Value Chain
In recent years, consumers of foods and beverages have installed themselves firmly in the driver’s seat.
For decades, they were satisfied with tasty, affordable foods and beverages. Today, they demand more. Much more. They expect better nutrition, information about ingredients, visibility into supply chains, and guarantees that the foods and beverages they ingest are sourced humanely and sustainably.
Against the backdrop, PepsiCo—which spends $2.2 billion annually on agriculture—strives to satisfy modern consumers’ needs, anticipate their future sustainability, nutrition and innovation expectations, and incent its business partners across the value chain to adapt to a food and beverage landscape that is now in a permanent state of disruption.
In discussing these issues and Pepsico’s commitment to agriculture, Dr. Khan will also identify the challenges ahead and the call for joint action in the community of farmers, innovators, investors and industry.
We will hear from two leading global plant nutrition companies, Nutrien and Yara. Both companies are actively involved in working across the AgTech space inorder to offer more sophisticated plant nutrition solutions to growers to help them maximize yields and reduce nutrient losses to the environment. They will be exploring the future of plant nutrition and highlight their own companies' innovation and technology strategies.
Nutrien is the world’s largest provider of crop inputs and services, playing a critical role in helping growers increase food production in a sustainable manner. Nutrien produces and distributes over 26 million tonnes of potash, nitrogen and phosphate products world-wide, complemented by the largest global ag input retail network of over 1,500 company-owned retail branches.
Yara’s comprehensive crop nutrition solutions and precision farming offerings allow farmers to increase yields and improve product quality while reducing environmental impact. Founded in 1905 to solve emerging famine in Europe, Yara has a worldwide presence with more than 16,000 employees and operations in over 60 countries. In 2017, Yara reported revenues of USD 11.4 billion.