Chief Executive Officer
Lucas Lentsch is the CEO of Midwest Dairy, which works on behalf of dairy farm families across 10 Midwestern states to build trust and demand for dairy products. Lentsch’s upbringing on a family dairy farm in South Dakota and his background in agriculture root him to an industry he is committed to serving.
As CEO, Lentsch plays the lead role in ensuring the Midwest dairy industry captures its share of the growing global and domestic demand for dairy as consumers in the United States and around the world increasingly turn to dairy foods because it tastes great and has a strong nutritional profile which includes protein, a nutrient many are looking for in their diets. He provides strategic guidance to a staff of more than 60 employees, helping them to bring dairy to life for consumers through efforts in research and innovation, school and retail programs and with industry partners. He also serves as host of Midwest Dairy’s Dairy on the Air podcast, a forum for conversation about all things dairy.