MITCHELL HORA

Founder/CEO

Continuum Ag

Mitchell Hora is a 7th generation Iowa farmer and the Founder/CEO of Continuum Ag.  His farm has stressed the importance of no-till since 1978 and has become a hub for innovation in the adoption of diverse cover crops, interseeded covers, relaycropping, small griains, and other soil health practices.  Mitchell started Continuum Ag while attending Iowa State and has built it's footprint to 40 states and 15 countries.  The company launched the first soil health data tool, TopSoil, in 2020 and has amassed the largest, private soil health dataset.  Today, Mitchell and his team are working with farmers, consultants, and sustainability focused organizations to improve the on-farm monetization of soil health.

Check out Larta Institute’s

Deeper Dive Podcast Episode

with Mitchell Hora

Deeper Dive is a monthly limited series that will focus on the innovators and issues that are redefining global agriculture. Larta Institute has assisted and transformed over 10,000 early-stage innovations, working with entrepreneurs to help them achieve measurable goals and access specialized expertise through a unique network of industry experts and award-winning commercialization programs.